The Arias Peace and Human Development Foundation, together with Religions for Peace needed to create a campaign to collect 15000 signatures before the end of November of 2010 in order to present a document to the General Secretary of the United Nations requesting the governments of the world to reduce their military budget by 10%, to help complete the United Nation’s Objectives of the Millennium Development Goals.

OUR ROLE

As a collaborative effort with JWT Costa Rica, we developed a digital campaign based on a highly interactive website, aimed toward national and foreign public, in which they were invited to support the cause by attaining a “digital” Costa Rican membership, and become part of the first country in the world that abolished its army forces.

RESULTS

In less than a month after launch, the website generates a massively viral effect on a global scale, managing to collect over 200.000 national and international signatures. Upon completion of the campaign, over one million signatures were collected on a global scale. With these results, Costa Rica became the second country with most signatures in the document presented to the United Nations.

CLIENTS

Arias Peace Foundation

CREDITS

Roiker, JWT Costa Rica, Alfredo Enciso, Andrés Muñoz, Caramba TV